This summer, in Vancouver and Toronto 100 Pepsi Music posters will be playing 12 different tracks. How? Well, BBDO (Batten, Barton, Durstine & Osborn advertising agency) made a subway poster with a headphone imbedded in it, through which the poster plays samples of different songs (about 30 seconds) available at pepsiaccess.ca.
It is very interesting only by bringing this new ‘element’ in our daily life. A poster which sings different tracks (even if it’s only for a few seconds) is quite unusual but not totally odd. Makes you curious and makes you try it. It’s good publicity for Pepsi.
No User Responded in " Sing with Pepsi Music Poster "
Leave A Reply Below