Get ‘drunk’ with iPod
According to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor, drinking beer is not an ‘in’ thing as much as the Apple Computer’s iPod music player. It seems like the 73 percent of 1,200 students consider the iPod an ‘in’ thing, more than text messaging, bar hopping or downloading music. In 2005, only 59 percent of undergraduate college students said that the iPod is an ‘in’ thing for them so drinking beer being more ‘popular’ last year.
Eric Weil, a partner at Student Monitor, said that in 18 years, beer has been dethroned two times: by the Internet in 1997 and now by the iPod music player. It would be a great thing if iPod continues to be more important then drinking beer but this is too improbable because soon beer will retake its spot: number one.